Role of references in international industrial marketing : a theory-building case study about supplier's processes of utilizing references
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Role of references in international industrial marketing : a theory-building case study about supplier's processes of utilizing references
(Tieteellisiä julkaisuja / Lappeenrannan Teknillinen Korkeakoulu = Research papers / Lappeenranta University Technology, 66)
Lappeenranta University of Technology, 1997
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Thesis(Ph.D)--Lappeenranta University of Technology, Finland, 1997,