Emerging trends in sales thought and practice
著者
書誌事項
Emerging trends in sales thought and practice
Quorum, 1998
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
With each chapter written by a team of sales executives and academics specializing in sales research and theory, Bauer and the editors of this unique volume examine the five major selling trends today and provide detailed discussion and real-world examples of them. Selling is dynamic and companies must be quick to realize when a change in the way selling is done is imminent and adapt themselves to it. Now that sales research is firmly legitimized in the academic community, the views of academics on these problems and issues can be brought to the forefront of corporate attention. As a powerful insight into what's what in the world of selling, how that world is evolving, and what it all means for corporations engaged in a vigorous sales enterprise, this book will be thoughtful and provocative reading.
It is evident now that little of the academic research in selling was ever making its way usefully to corporate marketing and sales executives. Nor were academics always eager to hear what the corporate practitioners had to say, or to enfold corporate experience into their own thinking and teaching. There was a gap between what was happening in the field and what was being taught in the classroom, while sales managers, trainers, and consultants hunted for new conceptual frameworks to guide the development and implementation of hands-on sales strategy. A series of programs first held in 1990 led to a major breakthrough in the creation of a dialogue between professors and executives. The present volume reflects that dialogue, not only in the topics it covers but in the way the topics are presented: jointly, with academics collaborating with practitioners.
目次
Preface Sales Organization Challenges and Trends by Gerald J. Bauer, Mark S. Baunchalk, Thomas N. Ingram and Raymond W. LaForge From Transactions to Relationships Relationship Selling: New Challenges for Today's Salesperson by Michael J. Swenson and Greg D. Link Relationship Selling: New Challenges for Today's Salesperson by Kenneth R. Evans, David J. Good, and Theodore W. Hellman From Individualism to Teamwork Customer Relationship Strategy and Customer-Focused Teams by Keith A. Chrzanowski and Thomas W. Leigh Strategic Account Strategies by Lawrence B. Chonko and Herbert F. Burnap Horizontal Selling Alliances by Donald W. Barclay, Judith M.S. Hatley, and J. Brock Smith From Old to New CyberSales Mangement and Direct Selling by Richard C. Bartlett, Sharon Morgan Tahaney, and Thomas R. Wotruba Sales Force Performance Management in a Changing Selling Environment by Greg W. Marshall and Esther J. Ferre Global Sales Force Management: Comparing German and U.S. Practices by S:onke Albers, Manfred Krafft, and Wilhelm Bielert The Future Selling in the Future: Synthesis and Suggestions by Robert C. Conti and William L. Cron Suggested Readings Index
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