Service industries marketing : new approaches

Author(s)

• Hogg, Gillian
• Gabbott, Mark

Bibliographic Information

Service industries marketing : new approaches

edited by Gillian Hogg and Mark Gabbott

F. Cass, c1998

• : cloth
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA3862971X
• ISBN:
  • 0714648884
  • 0714644390
• LCCN: 98026000
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Portland, Or.
• Pages/Volumes: 173 p.
• Size: 23 cm
• Classification:
  • LCC : HD9982.5
  • DC21 : 338.4/068/8
• Subject Headings:
  • LCSH : Service industries -- Great Britain -- Marketing
  • LCSH : Professions -- Great Britain -- Marketing