Marketing research : a problem-solving approach

Author(s)

• Sudman, Seymour
• Blair, Edwad

Bibliographic Information

Marketing research : a problem-solving approach

Seymour Sudman, Edward Blair

（Irwin/McGraw-Hill series in marketing）（McGraw-Hill international editions, . Marketing & advertising series）

McGraw-Hill, c1998

• : pbk

Note

Includes bibliographies and index

• NCID: BA38711752
• ISBN:
  • 0071158626
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xli, 737 p.
• Size: 26 cm
• Attached Material: 1 computer disk (3 1/2 in.)
• Classification:
  • NDC9 : 675.2
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA34788937
  • BA03817735