Business across cultures : effective communication strategies

著者

書誌事項

Business across cultures : effective communication strategies

Laura M. English, Sarah Lynn

（English for business success）

Longman, c1995

  • : pbk

大学図書館所蔵 件 / 全15件

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注記

Includes bibliographical references

内容説明・目次

内容説明

This text takes a business-case approach to looking at cross-cultural business practices and values, and how these affect international business conduct. A task-based, self-explanatory text, this work draws on students' critical thinking skills and should also develop their oral skills.

目次

  • Notes to the Teacher Unit 1 Stereotypes Across Cultures Case Study: Do We Understand Each Other? Around the World: Values, Stereotypes vs. Cultural Generalizations
  • Responding to Stereotypes Unit 2 Making Initial Contacts Across Cultures Case Study: Getting Connected in Colombia Around the World: Getting Connected
  • Introductions
  • Names and Titles Unit 3 Hospitality Across Cultures Case Study: An Office Party Around the World: Socializing with Colleagues
  • Entertaining Business Clients
  • Gift Giving Unit 4 Time Across Cultures Case Study: Italian-Swiss Breakdown Around the World: Punctuality, Business Schedules, Company Time or Personal Time Unit 5 Decision Makers Across Cultures Case Study: Whom Should We Send? Around the World: Negotiator Qualities
  • Styles of Persuasion
  • Women and the Workplace Unit 6 Negotiations Across Cultures Case Study: Japan and U.S. Candy Venture Around the World: Nonverbal Communication
  • The Negotiating Table
  • Your Bargaining Style Unit 7 Contracts Across Cultures Case Study: What's in a Handshake? Around the World: Explicit and Implicit Styles of Agreements
  • Honoring Contracts Unit 8 Marketing Across Cultures Case Study: Blue Diamond Almonds Around the World: Global Marketing
  • Global and National Brands Unit 9 Management and Employee Relations Across Cultures Case Study: Are Two Managers Too Many? Around the World: Decision-Making and Management Styles
  • Management and Employee Relations - Employee Programs Unit 10 The International Businessperson Across Cultures Case Study: Whom Should We Hire? Around the World: Company Training of the International Executive
  • Preparing Yourself
  • Class Presentations Information Sources for Projects Appendix Answer Key

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