International marketing

Author(s)

• Czinkota, Michael R.
• Ronkainen, Ilkka

Bibliographic Information

International marketing

Michael R. Czinkota, Ilkka A. Ronkainen

Dryden Press, c1998

5th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA38777193
• ISBN:
  • 0030244013
• LCCN: 97066269
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth ; Tokyo
• Pages/Volumes: xxix, 860, 16 p., [14] p. of plates
• Size: 27 cm
• Classification:
  • LCC : HF1416
  • DC21 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing