Managing across borders : the transnational solution
著者
書誌事項
Managing across borders : the transnational solution
Harvard Business School Press, c1998
2nd ed
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注記
Bibliography: p. 367-379
Includes index
内容説明・目次
内容説明
The first edition of "Managing Across Borders" was hailed as a landmark book, widely praised for its pioneering insights into the management of companies operating in an international environment. With the introduction of an entirely new organizational form - the transnational - Bartlett and Ghoshal showed how the nature of the competitive game had fundamentally changed, requiring that companies simultaneously capture global-scale efficiency, respond to national markets, and cultivate a worldwide learning capability for driving continuous innovation across borders. In this newly revised edition, the authors revisit their breakthrough concepts, updating the material with fresh, timely examples drawn from today's leading global enterprises. The insightful profiles of global middle managers and the real-world case studies paint a complete picture of the issues, problems, and opportunities encountered on the road to becoming a transnational. Included with this edition is a new application workbook, is a highly practical tool for translating the book's ideas into action.
目次
Preface to the Second Edition Preface to the Paperback Edition Preface to the First Edition Acknowledgments Part I--The Transnational Challenge 1. Organizational Capability: The Next Battleground 2. New Organizational Challenge: Beyond Structural Fit 3. Administrative Heritage: Organizational Asset and Constraint 4. The Transnational: The Emerging Organization Model Part II--Characteristics of the Transnational 5. Building Competitiveness: The Integrated Network 6. Developing Flexibility: Specialized Roles and Responsibilities 7. Facilitating Learning: Multiple Innovation Processes Part III--Building and Managing the Transnational 8. Legitimizing Diversity: Balancing Multiple Perspectives 9. Managing Complexity: Developing Flexible Coordination 10. Building Commitment: Creating a Matrix in Managers' Minds Part IV--Transformation to the Transnational 11. Developing Transnational Managers: New Roles and Tasks 12. Managing the Transformation Process: Rationalization, Revitalization, Regeneration 13. The Transnational Solution Application Handbook Notes Bibliography Index About the Authors
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