Personality and persuasibility
Author(s)
Bibliographic Information
Personality and persuasibility
Greenwood Press, 1982, c1959
- : lib. bdg.
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Note
Reprint. Originally published: New Haven : Yale University Press, 1959
Bibliography: p. 325-333
Description and Table of Contents
Description
General persuasibility--a person's readiness to accept social influence from others irrespective of what he or she knows about the communicator or what it is that the communicator is advocating--is studied. Significant contributions on individual differences in persuasibility made by a number of psychologists associated with the Yale Communication and Attitude Change Program are brought together in this volume.
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