Corporate creativity : how innovation and improvement actually happen
著者
書誌事項
Corporate creativity : how innovation and improvement actually happen
Berrett-Koehler Publishers, 1998
- : pbk
大学図書館所蔵 全6件
注記
Includes bibliographical references (p. 249-258) and index
内容説明・目次
内容説明
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
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