Corporate creativity : how innovation and improvement actually happen

Author(s)

Bibliographic Information

Corporate creativity : how innovation and improvement actually happen

Alan G. Robinson & Sam Stern

Berrett-Koehler Publishers, 1998

  • : pbk

Available at  / 6 libraries

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Note

Includes bibliographical references (p. 249-258) and index

Description and Table of Contents

Description

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

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