Value-added public relations : the secret weapon of integrated marketing

Author(s)

• Harris, Thomas L.
• Hotler, Philip

Bibliographic Information

Value-added public relations : the secret weapon of integrated marketing

Thomas L. Harris ; foreword by Philip Hotler

NTC Business Books, c1998

• : hbk

Note

Bibliography: p. 295-296

Includes index

Details

• NCID: BA39261629
• ISBN:
  • 0844234117
• LCCN: 97037323
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood (Chicago), Ill.
• Pages/Volumes: xiii, 314 p.
• Size: 24 cm
• Classification:
  • NDC9 : 674.1
  • LCC : HF5415.123
  • DC21 : 659.2
• Subject Headings:
  • LCSH : Communication in marketing