Tourism : principles and practice
著者
書誌事項
Tourism : principles and practice
Longman, 1998
2nd ed
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注記
Previous ed.: London : Pitman, 1993
Includes bibliographical references (p. [505]-515) and index
内容説明・目次
内容説明
The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area. The key objective of "Tourism Principles and Practice" is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area. The book provides a comprehensive evaluation of the four key elements of tourism: - demand - destinations - industry and government organisations - marketing The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.
目次
- Preface. Contributors. An introduction to tourism. PART 1 DEMAND FOR TOURISM. 1. Introduction. 2. Concepts and definitions of demand for tourism. 3. Consumer behaviour and tourism demand. 4. Determinants of tourism demand. 5. Measuring the demand for tourism. 6. Patterns of demand. PART 2 THE TOURIST DESTINATION. 7. Introduction. 8. Patterns and characteristics of the supply of tourism. 9. Carrying capacity and the sociocultural and environmental impacts of tourism. 10. The economic impact of tourism. 11. Tourism and development planning. PART 3 THE TOURISM INDUSTRY AND GOVERNMENT ORGANISATIONS. 12. Introduction. 13. Government organisations. 14. Accommodation. 15. Transportation. 16. Intermediaries. 17. Attractions. PART 4 MARKETING FOR TOURISM. 18. Introduction. 19. Marketing for tourism
- the historical roots. 20. Marketing management. 21. Marketing planning. 22. Marketing mix. 23. The future of tourism. 24. Compendium of tourism texts and journals. 25. Index.
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