The 22 immutable laws of branding : how to build a product or service into a world-class brand
著者
書誌事項
The 22 immutable laws of branding : how to build a product or service into a world-class brand
HarperBusiness, c1998
1st ed
- タイトル別名
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Twenty-two immutable laws of branding
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注記
Includes index
内容説明・目次
内容説明
The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.
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