The 22 immutable laws of branding : how to build a product or service into a world-class brand

Author(s)

• Ries, Al
• Ries, Laura

Bibliographic Information

The 22 immutable laws of branding : how to build a product or service into a world-class brand

Al Ries and Laura Ries

HarperBusiness, c1998

1st ed

Other Title

Twenty-two immutable laws of branding

Note

Includes index

Details

• NCID: BA39350820
• ISBN:
  • 0887309372
• LCCN: 98021892
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 181 p.
• Size: 22 cm
• Classification:
  • NDC9 : 675
  • LCC : HD69.B7
  • DC21 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- Management