Strategic market planning : a blueprint for success

Author(s)

• McNamee, Patrick B.

Bibliographic Information

Strategic market planning : a blueprint for success

Patrick McNamee

（Wiley series in practical strategy）

Wiley, 1998

• : cloth

Note

Includes bibliographical references and index

Details

• NCID: BA39391307
• ISBN:
  • 0471979325
• LCCN: 97041435
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester ; New York
• Pages/Volumes: xiii, 363 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA33034045