Managerial economics and business strategy
Author(s)
Bibliographic Information
Managerial economics and business strategy
（The Irwin series in economics）
Irwin/McGraw-Hill, c1997
2nd ed
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Note
System requirements for accompanying computer disk: IBM PC or 100% compatible with Microsoft Windows 3.1 or higher, and Microsoft Excel 4.0 or higher
Includes bibliographical references and indexes
Description and Table of Contents
Description
Emphasizing economic tools for real world managerial applications, this work is aimed at students of managerial economics and those running courses on this topic who want to integrate calculus into their instruction.
Table of Contents
- The fundamentals of managerial economics
- market forces
- demand and supply
- quantitative demand analysis
- the theory of individual behaviour
- the production process and costs
- the organization of the firm
- the nature of industry
- managing in competitive, monopolistic, and monopolistically competitive markets
- basic oligopoly models
- game theory
- inside oligopoly
- pricing strategies for forms with market power
- the economics of information
- a manager's guide to government in the marketplace.
by "Nielsen BookData"
