Business unit strategy
著者
書誌事項
Business unit strategy
（Wiley series in practical strategy）
Wiley, c1997
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注記
Includes bibliographical references (p. [207]-216) and index
内容説明・目次
内容説明
This book explores strategy from its roots. It focuses on the belief that strategy does no just happen, it is made, this book makes four distinct contributions to dealing with the real issues that managers face: helps the manager to identify the strategy of the business unit; facilitates evaluation of this strategy; aids the analysis of opportunities and limitations; helps managers find viable strategic options for the business.
目次
The Underlying Conceptual Foundation. Indicators, Distance Measures, and Deliberate vs Emergent Strategies. Strategy Variance Analysis and the Seven Survival Strategies. An Approach Map and the Ten Archetypes Strategies. Weights for Variables and Strategy-making Modes. Competitor Analysis and the Competing Generic Approach. Strategic Turnaround and Empiric Strategy Types. Strategic Team and the Adaptation Approach. Future Strategic Position and the Product-market Strategies Approach. Other Approaches. Conclusions. Reference. Index.
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