Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

書誌事項

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

William O. Bearden, Richard G. Netemeyer

Sage Publications, c1999

2nd ed

大学図書館所蔵 件 / 41

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注記

"Published in cooperation with the Association for Consumer Research"

Includes bibliographical references and indexes

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