Global marketing management

Author(s)

• Keegan, Warren J.

Bibliographic Information

Global marketing management

Warren J. Keegan

Prentice Hall, c1999

6th ed

Note

Includes bibliographical references and index

Details

• NCID: BA3951508X
• ISBN:
  • 0139030239
• LCCN: 98023506
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xiv, 639 p.
• Size: 27 cm
• Classification:
  • LCC : HF1416
  • DC21 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies