Globalization and business practice : managing across boundaries

著者

    • Parker, Barbara

書誌事項

Globalization and business practice : managing across boundaries

Barbara Parker

Sage Publications, 1998

  • : pbk

大学図書館所蔵 件 / 25

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

`The material is excellent in terms of relevance today... I compliment Professor Parker on the way she has approached the material, which is up to date and useful.' Robert Moran, The American Graduate School of International Management, Thunderbird, Arizona What is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through creative use of examples, case studies and exercises from organizations worldwide, Globalization and Business Practice demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations and elucidates the ways in which different globalization trends and factors interrelate. Focusing on an integrated approach to understanding the effects of global trends such as new technologies, new markets, and cultural and political changes, the book enables students grasp understand the wider implications of globalization and apply this to their study and comprehension of contemporary business and management. Each chapter opens with a current case which introduces the key concepts covered in the chapter. Illustrations of globalization follow and these are used to consider the effects of worldwide integraton on organizations, management and international business theory. The concluding section of the chapter reviews the key chapter concepts, provides a list of review and discussion questions and gives references to further reading. The author provides her own additional material in separate sections to support each chapter of the book on her Internet homepage: http://fac-staff.seattleu.edu/ /r/

目次

Introduction Global Enterprises The Global Role of Business Global Culture The Global Economy Trade, FDI, Capital The Global Economy Labor Global Political and Legal Environments Global Industries and Tasks Globalization of Technologies Globalization of the Natural Environment

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