The intellect industry : profiting and learning from professional services firms

著者

    • Scott, Mark C.

書誌事項

The intellect industry : profiting and learning from professional services firms

Mark C. Scott

J. Wiley & Sons, c1998

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注記

Includes bibliographical references (p. [181]-183) and index

内容説明・目次

内容説明

Professional services is a growing and profitable sector of advanced economies including the finance, marketing, insurance, banking and consultancy industries. This book examines this industry, linking aspects of people management, strategy, marketing and financial management.

目次

  • The inexorable rise of the people business
  • segmenting the professional service industry
  • determining the relative attractiveness of segments of the professional service industry
  • generic strategies for professional service firms
  • how do you tell how a PSF is doing?
  • understanding the underlying economics of a PSF
  • identifying whether a PSF is positioned to maximize shareholder returns
  • corporate finance and valuation of PSFs
  • the future for people businesss.

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