Environmental marketing : strategies, practice, theory, and research

Author(s)

• Polonsky, Michael J.
• Mintu-Wimsatt, Alma T.

Bibliographic Information

Environmental marketing : strategies, practice, theory, and research

Michael Jay Polonsky, Alma T. Mintu-Wimsatt, editors

（Haworth marketing resources）

Haworth Press, 1997, c1995

• : pbk.

Note

Includes bibliographical references and index

• NCID: BA39795871
• ISBN:
  • 1560249285
• LCCN: 94028993
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxii, 415 p.
• Size: 23 cm
• Classification:
  • LCC : HF5413
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Green marketing
  • LCSH : Product management -- Environmental aspects
  • LCSH : Social responsibility of business
• Parent Bibliography ID:
  • BA26922364