Advertising law and regulation
著者
書誌事項
Advertising law and regulation
Butterworths, 1998
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内容説明・目次
内容説明
This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema. The new edition is due in 2007.
目次
"Introduction. Finding the law. The Advertising Standards Authority. Television and radio advertising. European regulation. Consumer protection legislation. Passing off. Copyright. Trademarks. Contract. Libel. Malicious falsehood and slander of title. Obscenity, indecency and blasphemy. Sex and race discrimination. Areas of advertising with special rules. Injunctions. Index. Appendices."
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