Web site usability : a designer's guide
著者
書誌事項
Web site usability : a designer's guide
（The Morgan Kaufmann series in interactive technologies）
Morgan Kaufmann Publishers, c1999
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内容説明・目次
内容説明
"Web Site Usability: A Designer's Guide" is a report that every person involved in Web design, commerce, or online marketing will want to have. This book is, undoubtedly, the most comprehensive data demonstrating how Web sites actually work when users need specific answers. Researched and compiled by User Interface Engineering, the results are written in an easy to understand style, illustrating the need to make Web sites useful, not complicated. This book is based on an extensive study of actual users-not theory, not graphic design principles, and not new tricks to make a "cool" Web site. It demonstrates how people actually navigate and extract information on Web sites and offers guidance for evaluating and improving the usability of Web sites.
目次
Contents Foreword Purpose of this Report Acknowledgments Part 1: Research Results 1. Web Site Usability: The Big Picture 2. Getting Around: Navigation 3. Getting Around: Links 4. Within-Site Searching 5. The Difficulty of Comparisons 6. Readability and Page Layout 7. Graphic Design on the Web 8. User Preference Part 2: Site Scrapbook 9. Edmund's 10. Hewlett Packard 11. WebSaver 12. Travelocity 13. Inc. 14. C|net 15. Fidelity 16. Disney Part 3: Testing Sites 17. How We Tested Web Sites User Interface Engineering
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