Global competitive strategies in the new world economy : multilateralism, regionalization and the transnational firm
著者
書誌事項
Global competitive strategies in the new world economy : multilateralism, regionalization and the transnational firm
(New horizons in international business)
E. Elgar, c1998
大学図書館所蔵 全43件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This important book provides an exhaustive analysis of the strategic responses of transnational firms to current trends in the world economy, specifically the trends towards 'globalization' and 'regionalization'. The primary focus of this book is on the strategy of transnational firms, particularly those from East Asia, in the geographical regions of Europe, North America and Asia, including the European Union, the North American Free Trade Agreement and the ASEAN Free Trade Area. The contributors discuss protectionism and trade agreements, strategic alliances, competitiveness and investment strategy towards Eastern European states and compare business strategies in the triad region. The distinguished contributors are from industry, academia and international organizations and have first-rate, detailed knowledge of the issues raised. Their approach is policy-oriented and they use case studies of Toshiba, Toyota, Samsung and the Notebook PC Consortium to illustrate the investment strategies of East Asian firms.
This book will offer insights to scholars and students seeking to understand East Asian and European firms, the topics of globalisation and regionalisation. It will also appeal to policymakers wishing to influence and understand the strategies of transnational firms.
目次
Contents: Part I: Overview Part II: Regionalism and Europe Part III: Regionalism and North America Part IV: Regionalism and Asia Part V: Integration Strategies
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