From worst to first : behind the scenes of Continental's remarkable comeback

著者

書誌事項

From worst to first : behind the scenes of Continental's remarkable comeback

Gordon Bethune with Scott Huler

John Wiley, c1998

  • : pbk

大学図書館所蔵 件 / 全4件

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注記

Includes index

内容説明・目次

巻冊次

ISBN 9780471248354

内容説明

In this text, Gordon Bethune offers insight into his management and leadership style. Against the odds Bethune successfully turned around Continental Airlines, a company that went through the bankruptcy court twice. Now it is a company that is an industry-leader in on-time performance, baggage handling and the quality of the planes themselves, and has reduced customer complaints. Topics covered include how to improve the quality of what your company does (whether it's a product or a service), how not to cut costs so far that you lose business because you're producing something so cheaply that nobody wants it anymore, how to change a corporate culture and improve employee morale, how to measure what's truly important to your business and other management ideas. Bethune draws on his experiences at Continental, Boeing, and other companies that he has worked for.

目次

  • HOW WE CLIMBED FROM WORST TO FIRST
  • Is This Any Way to Run an Airline?
  • The Last Suppers, or Whose Problem Is It?
  • Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It
  • Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future
  • Make Reliability a Reality, or It's Time to Act Like a Real Airline
  • Working Together, or Which Part of This Watch Don't You Think We Need?
  • Success Has No Autopilot
  • A FLIGHT PLAN FOR SUCCESS
  • How the Sickest Patients Need the Best Doctors, and concerning Tapeworms
  • Nobody Loses When the Whole Team Wins
  • Keeping the Lines of Communication Open
  • Predictability, or the Value of a Zippo
  • What Gets Measured Gets Managed
  • Crop Duster's Son
  • Why You Just Read This Book
  • Acknowledgments
  • Index.
巻冊次

: pbk ISBN 9780471356523

内容説明

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

目次

HOW WE CLIMBED FROM WORST TO FIRST. Is This Any Way to Run an Airline? The Last Suppers, or Whose Problem Is It? Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It. Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future. Make Reliability a Reality, or It's Time to Act Like a Real Airline. Working Together, or Which Part of This Watch Don't You Think We Need? Success Has No Autopilot. A FLIGHT PLAN FOR SUCCESS. How the Sickest Patients Need the Best Doctors, and Concerning Tapeworms. Nobody Loses When the Whole Team Wins. Keeping the Lines of Communication Open. Predictability, or the Value of a Zippo. What Gets Measured Gets Managed. Crop Duster's Son. Why You Just Read This Book. Acknowledgments. Index.

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