Introduction to marketing communication : an integrated approach

Author(s)

• Burnett, John
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

Introduction to marketing communication : an integrated approach

John Burnett, Sandra Moriarty

Prentice Hall, c1998

Other Title

Introduction to marketing communications : an integrated approach

Note

Cover title: Introduction to marketing communications : an integrated approach

Includes bibliographical references and index

Details

• NCID: BA40008555
• ISBN:
  • 0132690853
• LCCN: 97038237
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: 1 v. (various pagings)
• Size: 27 cm
• Classification:
  • LCC : HF5415.123
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Advertising campaigns