Made in Korea : Chung Ju Yung and the rise of Hyundai

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Bibliographic Information

Made in Korea : Chung Ju Yung and the rise of Hyundai

Richard M. Steers

Routledge, 1999

Available at  / 41 libraries

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Note

Includes bibliographical references (p. 269-271) and index

Description and Table of Contents

Description

American business folklore is awash with the adventures of successful entrepreneurs. Still, most of these stories are about Americans, neglecting important and courageous entrepreneurs from other countries. Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful building empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung entered the shipbuilding business with no experience and went on to create the world's largest shipyard. He began making automobiles when foreign experts unanimously predicted he would fail, and he started a global construction company that has built some of today's greatest architectural wonders. He even convinced the International Olympic Committee to select South Korea over Japan as the site for the highly successful 1988 Olympics. Unlike most CEO's of major firms, Chung has always preferred the company of his workers to that of the global executive elite. Hard work, creativity and a capacity to never give up - this is the essence of Chung's life. In each of his ventures, he exhibited a sheer determination to succeed, regardless of the obstacles, and he worked tirelessly to instil this drive in all of his employees. Even today, in the midst of Korea's worst economic crisis in over four decades, Chung's company is busy implementing plans to emerge as an even stronger contender in the world economy. Illustrated with 32 pages of colour photographs not previously seen in the West, including photos of Chung's recent historic visit to North Korea in 1998, Made in Korea takes stock of Chung's entire life, highlighting both his contributions to society and the lessons his work can teach to aspiring entrepreneurs.

Table of Contents

  • Chapter 1 Shared Destinies
  • Chapter 2 Korea's Entrepreneurial Heritage
  • Chapter 3 Learning the Business
  • Chapter 4 Rebuilding the Homeland
  • Chapter 5 Driving is Believing
  • Chapter 6 Victory at Sea
  • Chapter 7 Contractor to the World
  • Chapter 8 Joining the High-Tech Race
  • Chapter 9 Bumpy Road to Labor Peace
  • Chapter 10 Olympic Pursuits
  • Chapter 11 Passing the Torch
  • Chapter 12 Into the Political Maelstrom
  • Chapter 13 Developing the Hyundai Spirit
  • Chapter 14 Lessons for the Global Entrepreneur

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