Marketing : contributions from the behavioral sciences

Author(s)

• Zaltman, Gerald
• Massy, William F.

Bibliographic Information

Marketing : contributions from the behavioral sciences

Gerald Zaltman ; under the general editorship of William F. Massy

（The Harbrace series in business and economics）

Harcourt, Brace & World, c1965

Note

Includes bibliographical references and index

Details

• NCID: BA40202343
• LCCN: 65017743
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 163 p.
• Size: 22 cm
• Parent Bibliography ID:
  • BA03400982