Principles of global marketing

Author(s)

• Keegan, Warren J.
• Green, Mark C.

Bibliographic Information

Principles of global marketing

Warren J. Keegan, Mark C. Green

Prentice Hall, c1997

Note

World maps on endpapers

Includes bibliographical references and indexes

Details

• NCID: BA40232661
• ISBN:
  • 0137222998
• LCCN: 96022966
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxi, 421 p.
• Size: 27 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies