Contemporary advertising

Author(s)

• Arens, William F.

Bibliographic Information

Contemporary advertising

William F. Arens

（Irwin/McGraw-Hill series in marketing）

Irwin /McGraw-Hill, c1999

7th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA40324861
• ISBN:
  • 0256262535
• LCCN: 98008632
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxxii, 569, [130] p.
• Size: 29 cm
• Classification:
  • LCC : HF5821
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA34788937