Consumer behaviour : a European perspective
著者
書誌事項
Consumer behaviour : a European perspective
Prentice Hall Europe, c1999
大学図書館所蔵 全23件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Based on: 4th U.S. ed. published as Consumer behavior. Upper Saddle River, N.J. : Prentice Hall, 1998
Includes index
内容説明・目次
内容説明
Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%). The five-part 'wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V). Instructor's Manual (0-13-759598-0). Test Item File (0-13-751991-5). Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0).
Summary bullets, case problem debriefs, field problem ideas, teaching hints, and multiple-choice, true/false and short answer questions. OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0). All text figures and tables. Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2). Bullet-point lecture notes and all text figures and tables. European Website Support. PHLIP site (Solomon US 4/e, 1999).
目次
- Preface. Acknowledgements. PART I: CONSUMERS IN THE MARKETPLACE. 1. Introduction to Consumer Behaviour. PART II: CONSUMERS AS INDIVIDUALS. 2. Perception. 3. Learning and Memory. 4. Motivation, Values and Involvement. 5. Attitudes. 6. Attitude Change and Persuasive Communication. 7. The Self. PART III: CONSUMERS AS DECISION-MAKERS. 8. Individual Decision-Making. 9. The Purchase Situation, Post-Purchase Evaluation and Product Disposal. 10. Group Influence, Opinion Leadership and Diffusion of Innovations. 11. European Family Structures and Household Decision-Making. PART IV: CONSUMERS AND SUB-CULTURES. 12. Income and Social Class. 13. Age Sub-Cultures. PART V: CONSUMERS AND CULTURE. 14. Cultural Influences on Consumer Behaviour. 15. Lifestyles and European Cultures. 16. Cultural Change Processes. Glossary of Key Terms
- Author Index
- Product/Company/Name. Index
- Subject Index.
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