Consumer behaviour : a European perspective
Author(s)
Bibliographic Information
Consumer behaviour : a European perspective
Prentice Hall Europe, c1999
Available at 23 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Based on: 4th U.S. ed. published as Consumer behavior. Upper Saddle River, N.J. : Prentice Hall, 1998
Includes index
Description and Table of Contents
Description
Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%). The five-part 'wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V). Instructor's Manual (0-13-759598-0). Test Item File (0-13-751991-5). Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0).
Summary bullets, case problem debriefs, field problem ideas, teaching hints, and multiple-choice, true/false and short answer questions. OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0). All text figures and tables. Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2). Bullet-point lecture notes and all text figures and tables. European Website Support. PHLIP site (Solomon US 4/e, 1999).
Table of Contents
- Preface. Acknowledgements. PART I: CONSUMERS IN THE MARKETPLACE. 1. Introduction to Consumer Behaviour. PART II: CONSUMERS AS INDIVIDUALS. 2. Perception. 3. Learning and Memory. 4. Motivation, Values and Involvement. 5. Attitudes. 6. Attitude Change and Persuasive Communication. 7. The Self. PART III: CONSUMERS AS DECISION-MAKERS. 8. Individual Decision-Making. 9. The Purchase Situation, Post-Purchase Evaluation and Product Disposal. 10. Group Influence, Opinion Leadership and Diffusion of Innovations. 11. European Family Structures and Household Decision-Making. PART IV: CONSUMERS AND SUB-CULTURES. 12. Income and Social Class. 13. Age Sub-Cultures. PART V: CONSUMERS AND CULTURE. 14. Cultural Influences on Consumer Behaviour. 15. Lifestyles and European Cultures. 16. Cultural Change Processes. Glossary of Key Terms
- Author Index
- Product/Company/Name. Index
- Subject Index.
by "Nielsen BookData"