Industrial marketing management

Author(s)

• Hutt, Michael D.
• Speh, Thomas W.

Bibliographic Information

Industrial marketing management

Michael D. Hutt, Thomas W. Speh

Dryden Press, c1981

Note

Includes bibliographical references and indexes

Details

• NCID: BA40360694
• ISBN:
  • 0030526566
• LCCN: 80065803
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: 463 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/04
• Subject Headings:
  • LCSH : Industrial marketing -- Management
  • LCSH : Marketing -- Management