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Advertising in a new age

edited by H. Keith Hunt

(Proceedings of the Annual Conference of the American Academy of Advertising, 1981)

American Academy of Advertising, c1981

  • : pbk

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注記

Includes bibliographical references and indexes

"at the 23rd annual conference of the American Academy of Advertising held April 4-7, 1981, in Gainesville, Frorida."--Preface

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