Marketing, a managerial approach

Author(s)

• Cunningham, William Hughes
• Cunningham, Isabella C. M.

Bibliographic Information

Marketing, a managerial approach

William H. Cunningham, Isabella C.M. Cunningham

South-Western Pub. Co., c1981

Note

Includes bibliographical references and indexes

Details

• NCID: BA40378623
• ISBN:
  • 0538191007
• LCCN: 80053818
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: x, 662 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management