Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services
著者
書誌事項
Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services
HarperBusiness, c1999
1st ed
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注記
Bibliography: p. 181-186
Includes index
内容説明・目次
内容説明
The definitive guide to the creation and marketing of revolutionary products and services from Guy Kawasaki, a dynamo behind the world-changing personal computer revolution.<p>Create like a god. Command like a king. Work like a slave. If you do nothing but follow these maxims -- from one who has learned them the hard way -- Ye Shall Prevail In Business. Kawasaki, the former "chief evangelist" of Apple and renegade business strategist, is back with his seventh book, this time using his battle-tested lessons to help revolutionaries, such as entrepreneurs, engineers, inventors, product managers, and small-business owners, become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges companies must meet to "change the world".
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