Australian marketing management

Author(s)

• Kotler, Philip
• Fitzroy, Peter T.
• Shaw, Robin

Bibliographic Information

Australian marketing management

Philip Kotler, Peter FitzRoy, Robin Shaw

Prentice-Hall of Australia, c1980

Note

Includes index

Details

• NCID: BA4039136X
• ISBN:
  • 072480059X
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Sydney
• Pages/Volumes: 619 p.
• Size: 24 cm
• Classification:
  • DC : 658.8/00994
• Subject Headings:
  • FREE : Marketing management -- Australia