Marketing

Author(s)

• Kurtz, David L.
• Boone, Louis E.

Bibliographic Information

Marketing

David L. Kurtz, Louis E. Boone

（The Dryden Press series in marketing）

Dryden Press, c1981

Note

Includes bibliographical references and indexes

Details

• NCID: BA40391905
• LCCN: 80065788
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxv, 685 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03762950