The NASCAR way : the business that drives the sport
Author(s)
Bibliographic Information
The NASCAR way : the business that drives the sport
J. Wiley, c1998
- : cloth
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Stock car racing is a $2 billion industry that's growing rapidly, offering multiple opportunities for sports enthusiasts, business people and investors alike. In this text, the author tells the story of this business organization from the point of view of an investor and a businessman.
Table of Contents
- Riding with Elmo
- Rules of the Road
- It Takes Money to Race
- Prime Time
- The Meanest Mile
- True American Heroes
- Forty-Two Teams on the Same Field at the Same Time
- Thunder Road into the Next Century
- Epilogue
- Notes
- Index.
by "Nielsen BookData"