The NASCAR way : the business that drives the sport
Author(s)
Bibliographic Information
The NASCAR way : the business that drives the sport
J. Wiley, c1998
- : cloth
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Stock car racing is a $2 billion industry that's growing rapidly, offering multiple opportunities for sports enthusiasts, business people and investors alike. In this text, the author tells the story of this business organization from the point of view of an investor and a businessman.
Table of Contents
- Riding with Elmo
- Rules of the Road
- It Takes Money to Race
- Prime Time
- The Meanest Mile
- True American Heroes
- Forty-Two Teams on the Same Field at the Same Time
- Thunder Road into the Next Century
- Epilogue
- Notes
- Index.
by "Nielsen BookData"