The NASCAR way : the business that drives the sport

著者

• Hagstrom, Robert G.

書誌事項

The NASCAR way : the business that drives the sport

Robert G. Hagstrom

J. Wiley, c1998

• : cloth

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Stock car racing is a $2 billion industry that's growing rapidly, offering multiple opportunities for sports enthusiasts, business people and investors alike. In this text, the author tells the story of this business organization from the point of view of an investor and a businessman.

目次

• Riding with Elmo
• Rules of the Road
• It Takes Money to Race
• Prime Time
• The Meanest Mile
• True American Heroes
• Forty-Two Teams on the Same Field at the Same Time
• Thunder Road into the Next Century
• Epilogue
• Notes
• Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA40393955
• ISBN:
  • 0471183164
• LCCN: 97037082
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xvii, 230 p.
• 大きさ: 24 cm
• 分類:
  • LCC : GV1029.9.S74
  • DC21 : 796.72/0973
• 件名:
  • LCSH : NASCAR (Association)
  • LCSH : NASCAR (Association) -- Finance
  • LCSH : Stock car racing -- United States
  • LCSH : Stock car racing -- Economic aspects -- United States