Advances in advertising research and management

Author(s)

• American Academy of Advertising. Conference
• Permut, Steven E.

Bibliographic Information

Advances in advertising research and management

edited by Steven E. Permut

（Proceedings of the Annual Conference of the American Academy of Advertising, 1978-1979）

American Academy of Advertising, c1978-

• : 1978
• : 1979

Note

Includes bibliographies and indexes

Details

• NCID: BA40394787
• ISBN:
  • 0931030013
  • 0931030021
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Haven, Conn.
• Pages/Volumes: v.
• Size: 27-28 cm
• Parent Bibliography ID:
  • BA40395382