The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising
Author(s)
Bibliographic Information
The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising
（Classics in psychology : 1855-1914 : a collection of key works / edited by Robert H. Wozniak, 44）
Thoemmes Press , Maruzen, 1998, c1908
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Note
Includes Bibliography
Reprint. Originally published: Boston : Small, Maynard & Company, 1908
Description and Table of Contents
Description
A pioneering contribution to applied psychology. More than any other, this work served to make the business community aware of the power of psychological conceptions in the design of effective advertising.
by "Nielsen BookData"
