The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising
著者
書誌事項
The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising
（Classics in psychology : 1855-1914 : a collection of key works / edited by Robert H. Wozniak, 44）
Thoemmes Press , Maruzen, 1998, c1908
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注記
Includes Bibliography
Reprint. Originally published: Boston : Small, Maynard & Company, 1908
内容説明・目次
内容説明
A pioneering contribution to applied psychology. More than any other, this work served to make the business community aware of the power of psychological conceptions in the design of effective advertising.
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