Marketing simulation : analysis for decision making

Author(s)

• Bush, Ronald F.
• Brobst, Bob

Bibliographic Information

Marketing simulation : analysis for decision making

Ronald F. Bush, Bob Brobst

Harper & Row, c1979

Note

Includes index

Details

• NCID: BA40429961
• ISBN:
  • 0060409398
• LCCN: 79000854
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 144 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Simulation methods