Advertising
Author(s)
Bibliographic Information
Advertising
South-Western College Pub., c1998
Available at / 6 libraries
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
The sophisticated book utilizes a lively to-the-point writing style. It is a refreshingly honest treatment of principles of advertising. With its real-world focus - with examples, ads, issues, and applications throughout - this text explores both the theory and practice of advertising in a way that students can easily relate. The book follows the real-world sequence of how advertisers and their clients prepare advertising and communications campaigns.
by "Nielsen BookData"
