Public policy issues in marketing

著者

• Frey, Cynthia J.
• Kinnear, Thomas C.
• Reece, Bonnie B.

書誌事項

Public policy issues in marketing

edited by Cynthia J. Frey, Thomas C. Kinnear, Bonnie B. Reece

University of Michigan, 1979

• v. 1

注記

Includes bibliographical references

"A publication of the Division of Research, Graduate School of Business Administration"

詳細情報

• NII書誌ID(NCID): BA40467439
• ISBN:
  • 0877122024
• LCCN: 79024126
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: ix, 164 p.
• 大きさ: 23 cm
• 分類:
  • DC : 380.1/.3
• 件名:
  • FREE : Marketing -- Social aspects -- Addresses, essays, lectures
  • FREE : Consumer protection -- Addresses, essays, lectures