Entrepreneurship
著者
書誌事項
Entrepreneurship
Irwin/McGraw-Hill, c1998
4th ed
- International ed.
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Designed for undergraduate courses in entrepreneurship, this text instructs students on how to formulate, plan and implement a new venture. It provides detailed descriptions of "how to" embark on a new venture in a logical manner. Case studies are featured throughout the text.
目次
Part I: The Entrepreneurial Perspective. Chapter 1: The Nature and Importance of Entrepreneurship. Chapter 2: The Entrepreneurial and Intrapreneurial Mind. Chapter 3: The Individual Entrepreneur. Chapter 4: International Entrepreneurial Opportunities. Part II: Creating and Starting the Venture. Chapter 5: Creativity and the Business Idea. Chapter 6: Legal Issues for the Entrepreneur. Chapter 7: The Business Plan. Chapter 8: The Marketing Plan. Chapter 9: The Financial Plan. Chapter 10: The Organizational Plan. Part III: Financing the New Venture. Chapter 11: Sources of Capital. Chapter 12: Informal Risk Capital and Venture Capital. Part IV: Managing, Growing, and Ending the New Venture. Chapter 13: Preparing for the New Venture Launch: Early Management Decisions. Chapter 14: Managing the Early Growth of the New Venture. Chapter 15: New Venture Expansion Strategies and Issues. Chapter 16: Going Public. Chapter 17: Ending the Venture.
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