Marketing your city, U.S.A. : a guide to developing a strategic tourism marketing plan
著者
書誌事項
Marketing your city, U.S.A. : a guide to developing a strategic tourism marketing plan
Haworth Hospitality Press, c1998
- : hc
- : pbk
- タイトル別名
-
Marketing your city, USA
大学図書館所蔵 全13件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You'll learn ways to improve the "packaging" of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you'll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: "Your City, U.S.A." You will learn how to arrange a sample "calendar of events," how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you'll find outlined in the book include:
how to enhance your city's overall environment
how to broaden your city's economic base while providing for new revenues
how to develop your city's infrastructure to be visitor-friendly and to increase the length of visitors'stays
how to effectively market your city's resources for tourism
how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you'll find tourism a win-win situation: the more you attract tourists the more outside revenue you'll gain. You'll approach tourism with a confident strategy that guarantees your hometown's success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
目次
Contents
Preface
Introduction
Part One: The Strategic Tourism Marketing Plan
The Preface
Executive Summary
Competitive and Environmental Assessment
The Mission Statement
Goals and Objectives
Strategies and Tactics
A. Promotions
B. Advertising
C. Co-Ops
D. Sales
E. Events
F. Public Relations
Recommendations
The Vision
Slogans
Issues
Measurements and Results
Budgets
The Appendix
Conclusion
Part Two: Work Forms
Form A: Target Markets
Form B: Visual Perceptions
Form C: Competitive Assessment
Form D: Opportunities
Form E: Mission
Form F: Objectives
Form G: Promotions Plan
Form H: Events Calendar
Form I: Prioritization
Form J: Revenue and Reallocation
Form K: Marketing Budget
Notes
Bibliography
Index
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