Mobilize people for marketing success
著者
書誌事項
Mobilize people for marketing success
（Marketing workbook for nonprofit organizations / Gary J. Stern, v. 2）
Amherst H. Wilder Foundation, c1997
大学図書館所蔵 件 / 全2件
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内容説明・目次
内容説明
A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.
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